DCC Publications Win National Awards

Release Date April 12, 2007

Poughkeepsie, N.Y.  – Two Dutchess Community College publications have won national recognition in the 22nd Annual Admissions Advertising Awards, including a Gold Winner Award for the College’s “Home for the Holidays” newspaper insert and a Merit Winner Award for the DCC 2006-2007 Catalog.

The awards are sponsored by Admissions Marketing Report, published by HMR Inc., a monthly magazine covering the rapidly changing and competitive admissions marketing field. DCC’s publications competed in Group 3 with those from other schools with enrollments of 5,000 to 9,999 students.

“Home for the Holidays” was created to attract students to Dutchess who might be having second thoughts after choosing a residential school outside the area. The piece featured images of the DCC campus and students in club, sports, and academic activities and asked, “Home for the Holidays? Homesick for the Hudson Valley? Why not consider DCC?” It outlined DCC benefits, including small classes, personal attention, and

quality education. The College printed 50,000 “Home for the Holidays” flyers, which were inserted in the Sunday edition of the daily newspaper, were distributed through Dutchess County libraries and other public sites, and by direct mail to targeted lists of area college students.

The DCC 2006-2007 Catalog, which had also been recognized as a Silver Winner in the 2006 Admissions Advertising Awards, had a print run of 8,500. The Catalog continues to be widely distributed on campus to current students and through DCC’s Office of Admissions and Registrar’s Office to potential students, including those in Dutchess County high schools.

Both publications were prepared by the College’s Office of Community Relations and Graphics. Those responsible for the production include DCC Graphic Designer Judith Grabowski, Principal Program Assistant Colleen LaLonde, DCC Photographer Mary Koniz Arnold, and Photographer Peter Finger. The staff of Community Relations and Graphics worked closely with other College offices, such as Academic Affairs and Admissions, to develop the pieces.

The DCC Office of Community Relations and Graphics is responsible for all of DCC’s publications, web content, print and broadcast media advertising, press relations, and a variety of campus and community outreach activities.

NEWS & EVENTS | Dutchess Community College HOME

Comments and questions about this page can be directed to the Office of Community Relations.

Copyright © 2007